HÄAGEN-DAZS | BIG GAME SUPER BOWL 2025 COMMERCIAL | “NOT SO FAST, NOT SO FURIOUS”

During Super Bowl LIX, Häagen-Dazs aired a commercial titled "Not So Fast, Not So Furious", featuring stars from the Fast & Furious franchise: Vin Diesel, Michelle Rodriguez, and Ludacris. In this 30-second ad, the characters Dominic Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) are seen enjoying Häagen-Dazs ice cream in a relaxed setting, deviating from their usual high-speed lifestyle. Tej Parker (Ludacris) humorously remarks on their uncharacteristic leisurely pace, highlighting the indulgent nature of Häagen-Dazs ice cream. JUSTJARED.COM This collaboration marks Häagen-Dazs's debut in Super Bowl advertising, aiming to connect with a broader audience by featuring beloved characters from a popular film series. The ad emphasizes the brand's message of savoring life's moments, even for those accustomed to speed and action.

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